Others took issue with the fact that the two holding hands on the front of the cup appeared to belong to two women.Īccording to CNBC, the release of the holiday cups can 'make or break' Starbucks' fiscal first-quarter sales, so no doubt the chain will be hoping that this year's designs go down well with customers. The release of the holiday cups was once again tainted by controversy in 2017, which saw Starbucks giving customers the chance to color in their own cups - a concept that was met with outrage from some Grinches. In 2016, the chain fought to claim back its crown as the festive coffee king, and went big on its holiday offerings, releasing thirteen bright red cup designs that all featured fun Christmassy designs created by crafty customers. The coffee chain's Christmas cups have been the focus of serious scrutiny - and in some cases heavy criticism - over the last five years, with Donald Trump even proposing a Starbucks boycott in 2015 after it debuted a minimalist red design that many slammed for its lack of festive touches. Unlike last year's cup designs, which were incredibly traditional, and featured popular Christmas imagery like holly berries and stars, this year's offerings see Starbucks' branding serving as the focus of the cups. 'OMG!! Soooo excited!' one person said of the reusable cup release on Twitter, while another added: 'I will be there bright and early to get myself one of these!'įestive: Last year's cup designs were slightly more traditional The reusable cups flew off shelves last year, and actually sold out in multiple locations - and it seems many customers are just as excited to lay their hands on this year's design.
#Starbucks holiday cup free#
This cup will be given out free to any customers who purchase a holiday beverage on November 7, and after that, can be used to get 50 cents off any grande holiday beverage after 2pm until January 7. There is also a reusable option - a red cup that features the words 'Merry Coffee' written in green and white around the center. 'The colors of the holiday all come together with the Candy Cane Stripes design as the Starbucks wordmark falls like snow against stripes of candy cane red and white.' But up close, its tiny type offers a happy sentiment. 'From a distance, the Merry Stripes cup looks like it’s wrapped in green vintage wrapping paper. 'Polka Dots the traditional Starbucks red cup dotted with green, with the Siren logo playfully popping in here and there. Merry Dance a lively pairing of red and green letters jazzing up a snowy white cup with a joyful expression. 'This year there are four new cup designs that evoke mini moments of joy for our customers and partners - it’s fun, festive and uniquely Starbucks,' the brand said in a statement. This year's four holiday cup designs - Polka Dots, Merry Dance, Merry Stripes, and Candy Cane Stripe - offer a modern, graphic take on traditional Christmas themes, sticking to a classic color palette of red, white, and green.
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